Several articles and books have referenced this brochure on "The New Southdale Center," distributed in 1952 as the public was invited to a meeting to learn more about the revolutionary concept of indoor shopping. I hadn't seen the entire document, however, until recently when I stumbled upon it in an archives box while looking for something else.
This little brochure deserves to be seen in its entirety, so I scanned the entire thing for your perusal. So peruse. Enjoy a peek at the past, when apparently the men cared about taxes and the women shopped, dressed in hats and heels.
Southdale is probably our No. 1 researched topic at the museum. With more time, we'd love to put our entire collection online, considering people from all over the country call about this topic. Here's the first document of hundreds....
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