Nope, it's not a typo. While this blog normally features "Photo Friday," this week it's "Photo Wednesday" because I can't wait two more days to show you this great photo donated by the granddaughter of Red Joyce, who owned a bakery in Morningside for several decades.1931 ad
Finally, photographic evidence of a long-time local business that served generations of Edina and Morningside residents.
According to the 1966 phone directory ad (above), Joyce's Bakery opened in 1922, just two years after the little neighborhood of Morningside seceded from Edina to create its own village. (Note: the owner was not related to 1960s Morningside Mayor Ken Joyce.)
Owner W.J. "Red" Joyce was well-known for his red hair and his white bread.
Located at 4406 France Avenue South, Joyce's Bakery shared a building with Carlson's Odd Shop, Burr Cheever's barber shop, Morningside Hardware and Griffen Drug.
You probably know the building now as the Bruegger's Bagels building at Sunnyside Avenue and France Avenue. If addresses haven't changed, Joyce's Bakery is in the same space as Gear Running store is today. (See Google street view image below of the corner.)
At some point in the 1960s, Joyce sold the business. The new owner kept the name and many of the same products. I met the new owner at our Morningside exhibit in 2005 and he told me that he couldn't stay in business after shopping trends changed; shoppers bought bread and rolls during their regular supermarket trip rather than running a separate errand to shop at Joyce's.
When I followed up to find out more information and photos, his phone number was disconnected. Years later, the original owner's granddaughter Liz Welch emailed me this week with today's great photo and she promises more to come. I may wait until a Friday to show them here, but we may have a "Photo Monday" or "Photo Tuesday" in our future!
What do you remember about Joyce's Bakery? We have received some great comments on our Facebook page:
Search this blog:
Jennifer Adam is the Executive Director of the Edina Historical Society. She welcomes your contributions. Comment on a post or send an email (see below). Traditional mail, of course, can also be sent to:
Thank you, your message has been sent
Support this blog!
Help us bring you Edina history with this web site by becoming a member or donating today. Click on the link to our GiveMN.org site to make a donation with a credit card. The Edina Historical Society is a 501(c)3 nonprofit organization that depends on contributions to continue operation.