Yes, you've seen a few photos of the Edina Theater. Every book about Edina history contains at least one photo of the iconic landmark shining from 50th and France. But you probably haven't seen this one.
At least, I hadn't come across the photo in my eight years as director. I "discovered" the tiny two-inch by three-inch photo, hidden away in its proper archival storage sleeve, when I was pulling another photo from the envelope. I say "discovered" because the snapshot was never lost; it just hasn't been published (as far as I can tell) since it was donated in 1996.
Arguably, there are better photos of the theater. When only one photo is used to illustrate a story, writers invariably pick one that shows the theater among the other businesses along 50th Street for context.
I will date myself and say this photo is the B-side of our theater's photographic record: good but not as commercially successful as the A-side.
I love the details in this little snapshot, like the original fancy marquee, and the movie title "Meet John Doe," which tells us this photo was probably taken in 1941. You can also see "AIR CONDITIONED" on the Brown Derby Cafe window (lower right) and "COOL" on the ticket window (lower left)....
You know, .just in case you missed the huge sign hanging front and center that proclaims, "IT'S COOL INSIDE."
Do the signs tell you that air conditioning might have been a big deal at the time? It was. The theater was one of the only, if not the first, places in town to offer a cool escape from the summer heat and the problems of the Depression and then World War II.
If I had any self-control whatsoever, I would wait to publish this post until the dog days of summer. But this fabulous picture has waited long enough to see the light of day, don't you think?
Many thanks to Bob Moore, who donated the photo from his grandfather Ben B. Moore's collection. Ben lived in the Country Club and was an active neighborhood and community booster and served on the Village Council. (If the name sounds familiar there's good reason. He donated home movie footage of St. Stephen's Church construction, mentioned here. He was also involved in the Minnehaha cascade project, described here.) His grandson Bob also is involved in Edina, serving on both the Heritage Preservation Board and the Edina Historical Society Board.
For more reading:
Search this blog:
Jennifer Adam is the Executive Director of the Edina Historical Society. She welcomes your contributions. Comment on a post or send an email (see below). Traditional mail, of course, can also be sent to:
Thank you, your message has been sent
Support this blog!
Help us bring you Edina history with this web site by becoming a member or donating today. Click on the link to our GiveMN.org site to make a donation with a credit card. The Edina Historical Society is a 501(c)3 nonprofit organization that depends on contributions to continue operation.