Scott Neal was selected this month as Edina's fourth City Manager, following three long-time managers who each served more than 20 years: Warren Hyde, Ken Rosland and Gordon Hughes.
His reason for moving from his position at the larger Eden Prairie was simply stated: "The community has prestige and a reputation," Neal said in the Star Tribune recently. "Edina is Edina. It's ... where many people wish to end up someday."
"Edina is Edina." Whether Neal intended it or not, he echoed a sentiment that appeared in a publication "Edina Grows: 1955-1966".
The brochure outlined the amazing suburban growth in the community during the first 11 years of Hyde's administration. The headline read "Edina is... Edina...Its Image... Its Firsts"
Hyde was dedicated to cultivating Edina's premier status, by supporting programs and projects that were the first of its kind in the metro area and sometimes even the nation. He urged his staff to think big and to win Edina wider acclaim, according to former Parks Director Bob Kojetin. Edina's park system grew to include the metro area's first municipal pool (1958), first municipal golf course (1964) and first year-around ice arena (Braemar in 1956).
Even before Hyde, Edina had long led the pack, being the first suburb in Hennepin County to appoint a planning commission (1929), enact a zoning ordinance (1931), construct a modern city hall (1954), and attract Southdale, the world's first fully enclosed shopping mall.
View the complete list of firsts in the document below. As the brochure stated proudly, "Unquestionably, there is an Edina image.
It's intangible, hard to pin down.
It's a combination of fact, fancy, and some spontaneous fanfare (essentially word-of-mouth fanfare). Few people move to Edina by chance."
Why did you move to Edina? Was it merely by chance or did Edina's leadership status in schools and/or city image play a role?
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