Look what I found in a 1948 Edina phone directory, published by Minnesota Suburban Newspapers:
As is often the case, I was actually looking for something else when I came across this fun ad. I always love real estate descriptions: "Individual homesites of unexcelled scenic beauty. Everyone different. Winding roads with sweeping views. Natural sites for ramblers... Designed for them, in fact!"
This (approximately) is the Highlands neighborhood today. Highway 169 (Shakopee Road) listed in the ad is now called Vernon Avenue. The Belt Line is now better known as Highway 100.
I was surprised to see that lots were advertised in Highlands in 1948. If I had to guess, I would have picked sometime in the late 1950s simply because of the winding roads and "sweeping views." Developing hilly land was much more difficult (and expensive), especially in the early days of mechanized equipment.
We have a lot of information in our files about our older neighborhoods (Morningside, Country Club District, Cahill and White Oaks) and less about our "newer" subdivisions like Highlands, which is now more than 64 years old. Even those areas developed after Southdale mall was built are more than 50 years old. I am hoping the city's focus on neighborhoods (see Star Tribune article here) will encourage residents to collect and donate their own neighborhood history. Even the "young" neighborhoods have traditions and interesting histories. (Dick Crockett of the Edina Foundation wrote about some of those neighborhood activities here.)
If you have anything to share about your neighborhood, please contact me. I think it would be fun to put together an exhibit on Edina neighborhoods.
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Jennifer Adam is the Executive Director of the Edina Historical Society. She welcomes your contributions. Comment on a post or send an email (see below). Traditional mail, of course, can also be sent to:
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