Besides the summer like weather, I can attribute my mood to the serendipitous coincidence of finding out that Valleyfair is now open for the season on the same day I saw this 1948 ad for Excelsior Amusement Park in our files.
I wasn't researching Excelsior, but the ad appeared alongside a news clipping from the June 17, 1948 issue of the Edina-Morningside Suburban Press.
If you grew up between 1925 and 1968 in the Twin Cities, you probably went to Excelsior for summer fun (unless you were the children of my parents, who thought the place was too run down in the late 60s for little kids.)
They may have been right. Excelsior was a teen hangout in the 1960s, thanks in no small part to its Danceland, that booked such big name acts as the Beach Boys and the Rolling Stones. You can read more about the history on the sites listed below, but let's just say cops were called out to the place with some regularity to establish order.
Even if you can't sneak out this afternoon, why not take a virtual trip to the bygone days of Excelsior Amusement Park by checking out these links:
- Minnesota Historical Society has great photos of the park in its online database.
- Three-part series with lots of photos on the Lake Minnetonka web site.
- Rolling Stones' concert story on Jeanne Anderson Twin Cities Music Highlights web site.
- KARE 11 story on "Mr. Jimmy". Yes, that Mr. Jimmy.


RSS Feed